Sundar Pichai suggests that a significant transformation is on the horizon for Google Search as artificial intelligence continues to advance.

Google's CEO, Sundar Pichai, announced that a significant transformation driven by artificial intelligence is anticipated for Google Search in 2025, which will enhance its capacity to address intricate inquiries.

For over 25 years, Google Search has been a fundamental component of the internet giant's offerings, evolving through numerous updates and enhancements. However, according to Sundar Pichai, the most substantial change is on the horizon. During his address at the New York Times DealBook Summit, Pichai indicated that users can expect surprising advancements in Google Search by 2025.

A new era of search capabilities

Pichai suggested that a major evolution is forthcoming, asserting that Google will soon possess the ability to manage more complex queries than ever before. "I believe we will be able to address more intricate questions than we have in the past," he remarked. He further noted that users would begin to observe a significant enhancement in Google Search's capabilities as early as the beginning of 2025, with the search engine poised to deliver far more sophisticated responses than its current iteration.

During the summit, Pichai was prompted to respond to a comment made by Microsoft CEO Satya Nadella, who stated that Google should have emerged as the "default winner" in the AI competition. Pichai's reply was pointed, suggesting a "side-by-side comparison" of Google's AI models with those utilized by Microsoft, which heavily depends on its collaboration with OpenAI. "They utilize external models," Pichai emphasized, positioning Google as a leader in proprietary technology innovation.

Pichai further highlighted the swift advancement of artificial intelligence, asserting, "We are at the initial stages of a significant transformation. There is a vast amount of innovation on the horizon, and we are dedicated to leading in this domain."

AI-driven transformation of Google Search

Google has commenced the integration of AI into its search engine, featuring AI-generated summaries and an enhanced Lens tool that facilitates video-based searches. This marks merely the beginning, as the company is set to unveil an updated iteration of its Gemini AI model, which is designed to compete with major players like Microsoft, OpenAI, and emerging rivals in the AI search arena, such as Perplexity.